Whether you’re launching a new store, redesigning an existing one, or moving to Shopify from another platform, I offer structured, end-to-end store setups that prioritize clarity, usability, and long-term growth.
Shopify design, done right.
Theme Setup and Design
I’ll configure and design your chosen premium theme to align with your brand — no generic layouts or rushed decisions.
Includes:
- Theme installation and setup
- Brand styling (fonts, colours, spacing)
- Homepage and key page layouts
- Mobile optimization
- Accessibility and UX best practices
Additional Services
Theme Customizations
Thoughtful theme enhancements to improve usability, storytelling, and conversion — without overcomplicating your site.
Includes:
- Custom section layout adjustments
- PDP and collection page enhancements
- Metafields and content flexibility
- App integrations
Store Migrations
A smooth, well-planned transition to Shopify — without losing data, SEO, or sleep.
Includes:
- Product, customer, and order migration
- URL mapping and 301 redirects
- Theme setup and structure rebuild
- SEO and metadata preservation
- Launch coordination and QA
"Laura is the BEST and I could not have migrated my store from Square to Shopify without her. On top of being super knowledgeable, competent, and fast, she is a pleasure to work with! I highly recommend working with her."
-Valley Art Supply
"I was thrilled to be connected with Laura for our site's migration from WooCommerce to Shopify. Our 'retail' operation & business model is slightly different than normal ecommerce retailers and Laura handled each request, query and then bump in the road expertly. I highly recommend Point B!"
-Vancouver Gift Baskets
"Laura was an absolute joy to work with on our migration from BigCommerce. We are completely in love with our new website. She listened carefully and delivered exactly what we envisioned. Her patience throughout the revision process was greatly appreciated."
-Fantasia by DeSerio
What to expect:
- A clear, structured process - each project starts with a discovery phase to ensure the build is aligned with your goals — not assumptions.
- Thoughtful timelines - most store setup projects run 6–12 weeks, depending on scope and readiness.
- Clear communication - regular updates and check-ins throughout the project, with responses within 1 business day.
- A long-term mindset - builds are designed to be easy to manage, scale, and maintain after launch.